Karl-Johan Persson

Retail

Research

Textiles recycler

The process of reusing and recycling textiles, such as clothing and shoes, into fibers for padding and insulation.

Sweden

A denim collection made from 20% recycled cotton sourced from collected textiles and 80% organic cotton. It is available for men, women, and children.

An initiative where customers can bring unwanted clothing to H&M stores and receive $8 vouchers. Collected items are selected for shredding or reselling.

An award offering a $1.16 million reward for innovative ideas and new techniques to reuse old clothes and improve textile recycling. Winners will also participate in an innovation bootcamp.

H&M's first denim collection made from 20% recycled cotton and 80% organic cotton, available for men, women, and children.