Budweiser is showing off more than its famed Clydesdales and Dalmatian dog in its newest Super Bowl commercial.
Super Bowl LIII might not kick off until this coming Sunday, February 3, but you can already watch this year’s Budweiser Super Bowl commercial online. The popular American beer brand has garnered attention for its commercial, not only because it has brought back its beloved Clydesdales and Dalmatian dog mascots – the animal hallmarks of the beer brand – but it’s put wind energy in the spotlight, too.
The company is proudly showing off its commitment to its clean energy brewing process.
The newly released one-minute Budweiser Super Bowl commercial begins with a shot of the Dalmatian’s head, with wind blowing back its ears and lips, and the first verse of Bob Dylan’s famous classic 1962 protest song “Blowin’ in the Wind” begins to play. The shot zooms out to show the dog is seated atop the covered Budweiser wagon, which is being pulled through a rural landscape by a team of Clydesdales.
As the clip continues on and the camera angle changes, it reveals that the wheat field through which the wagon is travelling contains wind turbnines. This wind farm is revealed precisely at the point that Dylan fittingly sings: “The answer, my friend, is blown’ in the wind/ The answer is blowin’ in the wind.”
The commercial finishes with the tag line, “Wind never felt better.”
The Budweiser Super Bowl commercial was designed to draw attention to the fact that the brand uses 100% renewable energy to brew its beer.
In the commercial, the “Wind never felt better,” tagline is followed up with “Now brewed with wind power for a better tomorrow.”
Anheuser-Busch, the company behind Budweiser, says that Budweiser is the first major beer brand to be brewed with 100% renewable electricity from wind power.
Angie Slaughter, the company’s vice president of sustainability, told USA today that Anheuser-Busch has a wind farm on an Oklahoma ranch and 100% of the power used in brewing Budweiser comes from renewable electricity.
“It’s more than just beer,” Slaughter says of the Budweiser Super Bowl commercial. “This commercial is for everyone. It’s something we should be thinking about every day.”